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1 tag should link to a variety of keywords and topics that you've posted about and you should assign no more than three tags to a single post.  Be certain are diverse and not just repetitive of one another because this can actually damage your SEO efforts. Link Internally and Externally If appropriate, such as internal links and external links throughout your article is a great exercise. Along with reviving some of your old content and helping readers find what theyre searching forlinking permits you to highlight the validity of your website.  You can connect to some other blog posts or into your webpages.   Shorten Your Blog URL Website URLs are one of the things that search engines crawl to inform what your webpage is about.  Because of this, its readable and also to prevent a mess of characters and numbers that provide no context to the reader or to search engines.

 

Discovering Blogging Best Practices

Below is it shows how to structure them and where to put keywords.  Remember that your URL doesn't have to be an immediate pick up of the webpage title.  Utilizing URLs is a practice since they're easier to understand. You'll be on the ideal path to building a better site strategy and producing high-quality content to your readers.

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From what Ive learned, technical SEO simply gets you so far.  To truly achieve the top and remain there, an article has to be helpful to the reader.  The biggest reason for this is since it contrasts with Googles number one prioritythey need to rank the finest, most useful content. To aid you, here are six of the practices Ive utilized to help my blog articles ranking.  From the end of the post, youll have a playbook to perform the same.    The Perfect Word Length Should you Google Perfect word length for a blog article youll encounter this commonly used graph in the Serp IQ study: a lot of men and women use this chart to warrant writing really very long posts. From my experience, a manual that is 200-word that is super-useful will outrank a useful guide of 2,000 words any day.  But my guideline would be to target 1,500 words.  And while I just said there is no perfect length, I follow this rule because it forces me to consider all angles of this topic Im writing about.

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  Why Short, Concise Paragraphs Do Well Individuals dont read items on the Internet anymore. They scan.   Consequently, if you would like to keep people youve got to break down your writing into short, concise paragraphs. They seem like work.  They scare off people.  They leave your site if you scare off people.  And if they leave your site, thats a sign to Google your post isnt quite beneficial.  And when its not helpful, you begin to fall in rankings.   Your Headings Want Hooks Look at both of these subheadings and pick the one that catches your attention more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline captures my attention more, and Ill guess it does for you too.

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The headline has the answer to the problem inside.  How do you fry an egg Use cooking spray.   Theres no reason.  The next headline creates curiosity.  You dont know what is going to create an egg easier to fry unless you keep reading. And if they remain on your own webpage longer, theres a sign to Google which youve got great content.  Therefore, after youve written your post, go back and look for opportunities to create hooks.  Should you require help with your pins and headlines, 1 source I turn to time and time again is this free guide on How to compose Magnetic Headlines. The Big Benefit When You Use Steps and Lists Have you ever thought about why we like lists It turns our brains have been wired for lists. A research conducted by Florida State University discovered that list-making eliminates the cognitive effects of unfulfilled objectives. Participants in the study were much more likely to achieve goals if they created lists than those who didn't.

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A Featured Snippet is an answer to a search outcome that Google chooses out of an articleand most often its in the form of a listing.  In the example above, Google reveals a number of steps on the best way to plan an occasion right within its results.  The reason Featured Snippets are so precious is that in the event the post is your one Google picks to feature, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for many of Wild Apricots posts, as theyve increased both our rankings and our traffic.  If you would like to get a Featured Snippet, theres some speculation on how Google picks them, but generally whenever I write a blog article, I try to add lists or steps as frequently as possible.   The Types of Images That Work Best Take a look at Both of These images.   Its not only that the image of rocks isnt attractive, its that were really hardwired to enjoy images of people better.

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Because I started using pictures of people in my blog articles, Ive discovered they get shared a whole lot more, which is another factor Google considers in its positions.  Its a small change that makes a big difference.    Why Your Posts Should be Evergreen Perhaps you have clicked on a post from a Google search result only to find the content outdated When I come across obsolete content, I click on the back button and try another outcome. Thats why if I want something to rank highly, I try to make whats called evergreen contentcontent that remains relevant over a long time period.  This implies I avoid writing about matters which include time-based information or fads.  A number of Wild Apricots evergreen content was at the top of Googles search results for years. Ive put everything Ive learned into a simple playbook that covers how to compose and technically optimize articles for Googles search results that anyone can use, no matter the size of your organization. If youd enjoy my full playbook on nonprofit SEO, you can observe my free webinar The Way to Boost Your Organization by Getting Lots and Lots of Traffic to Your Website.